The Holmes Report once called us the "Best Consumer Consultancy in the World" for a reason. Driven by best-in-class media relations and content development and design, we help our clients tell relevant, timely stories that excite, persuade, inform and, above all, engage. And we do it for some of the best brands and most admired companies in the world.
It's no longer enough for a company or brand social presence to be just a product or promotional message. You need to stand for something. You need to foster an emotional connection. And you need to create value. Engagement and relevance are the new currency, and that's what we help our clients create.
Nothing conveys a story more powerfully than an authentic experience, and nothing undermines one faster than an in-person effort that rings hollow. We leverage consumer insights to ensure that an encounter with your brand leaves people talking—in a good way. We do this dozens of times every year, helping national and global brands activate on premise, leverage major sponsorships and trade-show presences and create memorable experiences that wind up driving sales and affinity.
Editors who used to care primarily about scooping the competition are now obsessing over page views and shares, and news staffs that used to put out one print publication or broadcast are now half their former size and working in twice as many channels. They need to engage a larger audience, in more channels, with fewer resources. Which means that truly engaging content–whether it’s a funny brand video, a CEO interview or a major corporate sustainability initiative—has more value than ever. We help companies identify, appraise and share their most valuable stories where they’ll matter most. But for all the talk of real-time this and viral that, there are also some things that haven’t changed. Telling engaging stories requires a passion for our cleints’ businesses, skillful storytelling and an unmatched media Rolodex (or smartphone contact list). We’ve got those. In droves.
Reputation is everything, and our Corporate Affairs practice is focused on building and protecting yours. We marry in-depth research and strategic insight with bold, creative thinking to provide communications solutions with purpose and measureable impact. We offer a broad range of services including employee engagement, thought leadership, corporate social responsibility and public affairs to strengthen your reputation and your business.
Multicultural communities are growing in influence, buying power and sophistication while integrating into traditional market dynamics. Our team of experts is deeply versed in the nuances that help clients effectively and efficiently reach these communities, and we understand how they influence the broader marketplace. If any cultural gap remains, we help brands bridge it.
A lot of legacy PR firms are approaching content by building siloed ad agencies inside their PR agencies. We think this misses the point. The advantage of letting PR drive content is that we understand the importance of relevance and timeliness to engagement. So we've embedded best-in-class content creation and design capabilities inside our core business and account teams. And the result, according to PR Week, is "clearly defining excellence in this jumbled world of marketing communicationsb by forgetting the silos of advertising and PR." And the Holmes Report has named us a "Creative Agency of the Year" finalist three straight years.
In 2004, seven entrepreneurial employees founded our agency with one client. They understood that they'd either achieve meaningful success for their client, or they wouldn't have an agency.
That same urgency to deliver defines us today. Achieving meaningful business results in an era when consumers actively avoid marketing messages means you need to tell stories they want to hear, stories that entertain, educate, or evoke. Companies that provide that sort of value benefit from engagement that builds brands, sells products and changes minds.
And that's exactly what we do.
We've been named "Agency of the Year" by PR Week and "Best Consumer Consultancy in the World" by the Holmes Report, while winning dozens of honors from national and global competitions.
ICF Olson is a full-service marketing services agency purpose built for the new realities facing clients. With more than 800 employees across 14 offices in the U.S., Canada and India, ICF Olson is one of the world’s top 50 agency companies. It boasts uniquely broad and deep expertise across the entire spectrum of marketing services, having been recognized as a “leader” in loyalty and CRM by Forrester Research, Adobe Marketing Cloud’s North American Partner of the Year, and Public Relations Agency of the Year by PR Week. ICF Olson’s individual brand campaigns have won 27 Effie Awards, the marketing industry’s highest accolade for effective marketing.
Kraft, Beam campaigns continue to rack up national honors