Adweek names ICF Olson a "3.0 Agency"

Olson Engage parent has "masterfully adapted in an increasingly digital marketplace"

Olson Engage's parent agency ICF Olson was included in Adweek's first-ever Agencies 3.0 List this week, ranking among 12 top agencies including 360i, DCX Growth Accelerator, RQ and more on a list of firms transforming the agency business - and their clients' organizations.

ICF Olson, as Adweek noted, is a collective focused on four sectors: creative expression, public engagement, customer relationships and loyalty and digital expression. The magazine highlighted the agency's Anthrolytics® tool, and its work with Bauer.

“It has been exciting to look at where the market is going and building for the future,” ICF Olson's global agency lead, Louise Clements, told Adweek. "We are not mired by old legacy systems that we can’t get rid of, and instead are purpose driven."

Read the full article here.