Olson Engage Again An "Agency of the Year" Finalist

PR Week taps agency as one of the top five midsize firms for the third time in four years

Olson Engage is a finalist for PR Week’s 2017 Midsize Agency of the Year Award, the leading PR industry trade magazine announced yesterday.

This is the third time in the last four years the magazine’s judges have rated Olson Engage among the top five agencies in the broad “midsize” category, which includes agencies with revenue ranges from $10 million to $65 million. Olson Engage won the award in 2014 (when it was also named the overall agency of the year), and it was a finalist for the honor earlier in 2016.

Additionally, the agency’s “World’s Largest Blind Taste Test” campaign for Kraft Macaroni & Cheese was named a finalist in the “Best Product Brand Development” category, after the agency’s Skittles work won that award last year. The Kraft campaign earlier won the Grand Prix award at the Jay Chiat Awards for Strategic Excellence.

The full shortlist can be viewed here. PR Week Award winners will be announced in March.