Olson Engage Campaigns Win Two Gold SABRE Awards

Kraft, Beam campaigns continue to rack up national honors

Continuing a strong run of national accolades, Olson Engage won two Gold SABRE Awards at the North America SABRE Awards May 2 in New York.

Olson Engage won in the Food and Beverage category, for work on the relaunch of Kraft Macaroni & Cheese, and in the Product Media Relations category, for its “Jim Beam Apple Watch” campaign promoting Jim Beam Apple.

Both campaigns have received significant adulation from awards juries.

The Kraft campaign, which touted the elimination of artificial ingredients in the brand’s iconic macaroni & cheese by not announcing the switch until 50 million boxes were sold to prove that “it’s changed but it hasn’t” earlier won awards at the Jay Chiat Awards for Strategic Excellence (where it was named best in show) and the Innovation SABRE Awards (where it was runner up for best in show), in addition to being a finalist for PR Week’s Product Brand Development Campaign of the Year award.

And the Jim Beam Apple Watch, which appealed to legal-drinking-age millennials by spoofing a consumer-technology launch, has previously won Innovation SABRE and Shorty Awards.

Olson Engage also saw its campaigns for Blue Bunny Ice Cream and the Belize Tourism Board shortlisted at the SABRE Awards, which are the most entered PR awards competition. The SABREs are judged by a panel of senior communications clients and agency leaders.

In addition to the campaign awards, Olson Engage has also been consistently recognized as a top agency, having been named a finalist for both PR Week’s Oustanding Midsize Agency (for the third time in four years) and the Holmes Report’s Creative Agency of the Year (for the fourth consecutive year); it won both honors in 2014. 

A full list of the agency's national honors can be found here.