Olson Engage Shortlisted for SABRE, Shorty Awards

Strong run of national recognition continues with multiple nominations at two major award shows

CHICAGO – Continuing a strong run of national accolades, Olson Engage campaigns have been named finalists in two major national awards shows.

Four Olson Engage campaigns were shortlisted in the North America SABRE Awards, which recognize “Superior Achievement in Branding and Reputation and Engagement.” About 300 campaigns were shortlisted out of more than 2,000 entries. Olson Engage’s finalists include work for Kraft Macaroni & Cheese (Food & Beverage), Jim Beam (Product Media Relations), Blue Bunny Ice Cream (Guerilla Marketing) and the Belize Tourism Board (Social Media). That showing follows a strong performance in February’s Innovation SABRE Awards, where the agency won two awards, and saw its Kraft Macaroni & Cheese work ranked as the runner up for Best in Show honors.

The full SABRE shortlist can be viewed here.

The agency also saw its Jim Beam Apple Watch campaign shortlisted for two Shorty Awards, which recognize “the best people and organizations on social media.” It marks the fourth consecutive year an Olson Engage campaign has been shortlisted there, having won in 2015 and 2014.

“It’s gratifying to see our work being singled out not just for traditional media-relations work, but also for social media, for creative stunts and for engaging content,” said Olson Engage President Bryan Specht. “Effectively engaging people today requires a broader skillset, a strong strategic approach and real creativity, and these awards are an affirmation of the meaningful impact we’re providing for our clients.”

For a comprehensive list of Olson Engage’s national honors, click here.