Olson Engage Snares Two Innovation SABRE Awards

Kraft Program Named Runner Up for "Best in Show"

CHICAGO -- Olson Engage was again among the big winners at the annual Innovation SABRE Awards, winning two trophies and coming in second in the race for "Best in Show" honors.

The agency's "World's Largest Blind Taste Test" campaign for Kraft Macaroni & Cheese took home top honors in the Earned Media/Digital & Traditional Category, while Jim Beam Apple's "Jim Beam Apple Watch" won for Social Media and Community Management/Meme.

Judges praised the Kraft work for a "risky strategy that resulted in major business results," while the Beam work was hailed as "clever and funny" work that "takes a risk." 

the team celebrates its wins

The Kraft campaign also finished as the runner up for Best in Show honors, the fourth consecutive year an Olson Engage campaign has been a finalist for the show's highest honor. The agency won "Best in Show" for the Belize Tourism Board's "Breaking Bad's Trip to Belize" in 2014 and for Skittles' "Marshawn Lynch's Skittles Press Conference" in 2016, while Oscar Mayer's "Wake Up & Smell the Bacon" was a best-in-show finalist in 2015.

Earlier in the day, Olson Engage sponsored several sessions at the Holmes Report's Innovation Summit, including a chief-communications-office panel discussion on the challenges of the Trump era featuring leaders from Beam Suntory, Citadel, Mars and MillerCoors, as well as a keynote speech from Ozy Media CEO Carlos Watson on building a news brand in the age of "alternative facts."

A full list of SABRE-winning campaigns is available here.