Olson Engage Wins Three Shorty Awards

Jim Beam and BEHR campaigns win top social-content prizes

CHICAGO (MARCH 27, 2018) -- Continuing a remarkable run of national recognition, Olson Engage learned today that it won three Shorty Awards, among the top national honors for social content.

Now in their 10th year, the Shorty Awards “recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly and the rest of the social web.” 

Olson Engage won two Shorty Awards --"Best in Beer, Wine & Spirits" and "Best Use of Artificial Intelligence" for its work on Jim Beam. The agency created an artificially intelligent whiskey decanter that dispensed Bourbon (and Kentucky sass), a lit up earned- and social-media channels in the process. That campaign was the follow up to 2016's "Jim Beam Apple Watch," which won Gold and Audience Honors at the Shorty Awards, as well as multiple SABRE Awards.

BEHR's integrated "Color Clinic" campaign took home the top prize in the "Best in Home and Décor" category.

The full list of winners were announced in Adweek.

The Shorty Award wins are the latest in an national-accolade avalanche of sorts. Earlier this month, Olson Engage won two PR Week Awards, including "Outstanding Midsize Agency." And it took home a show-high eight awards, including Best in Show, at February's Innovation SABRE Awards.